Advertisements in India are expressions of what youth wants, what youth sees and what youth wants to live as a whole. The reason I say 'expressions' is because of some popular taglines like, 'Jo tera hai vo mera hai', 'Darr ke aage jeet hai', 'Aaj kuch toofaani karte hain', 'Do what you love-love what you do', and so on and so on are all expressions which convey the thinking, the attitude of young India. Again, the reason I say 'Young India' is not only because all such ads are made keeping in mind the youth, but the majority of Indian population is also youth.
When advertisements are made, the main thinking behind them are the consumers or the target audience. The taglines I mentioned were conveying some sort of thinking of the target audience for which the product/service had been made, i.e., the youth.
When we talk about violations of ethics in making these youth-targeted ads, then an image reflects somewhere in the back of our minds. The image of 2-3 persons jumping around buildings, image of a person doing crazy stunts on a bike, image of an almost naked girl coming out of the pool, image of a boy who is running to save himself from a group of girls just because he sprayed a deodorant on his body or the image of a film-star suggesting the members of our Cricket team to play wild on the field putting behaviour aside.
What an irony! I was talking about 'an image', but so many came into my mind.
Thus, such advertisements are a mere exaggeration of what youth wants. One needs to change with time because change is the only constant thing in this world. The ad-makers can't bring back the era when ads were just about "Lijjat paapad", "Saundarya saabun Nirma" or "VIP vests and briefs", because that era has gone. Hence, putting the stamp of 'violation of ethics' on today's next-gen ads is wrong in my view.
If you want to verify, go and ask a group of students whether they like today's ads or not, or whether those ads make an impact on their minds or not! I am pretty sure that the majority answers will be affirmative, because even I enjoy watching such ads.
What an irony! I was talking about 'an image', but so many came into my mind.Thus, such advertisements are a mere exaggeration of what youth wants. One needs to change with time because change is the only constant thing in this world. The ad-makers can't bring back the era when ads were just about "Lijjat paapad", "Saundarya saabun Nirma" or "VIP vests and briefs", because that era has gone. Hence, putting the stamp of 'violation of ethics' on today's next-gen ads is wrong in my view.
If you want to verify, go and ask a group of students whether they like today's ads or not, or whether those ads make an impact on their minds or not! I am pretty sure that the majority answers will be affirmative, because even I enjoy watching such ads.
