Ad Name: Bharat Matrimony Happy Marriage
Brand: Bharat Matrimony
Agency: Lowe Lintas & Partners
About: Eating together with their son on the dinner table, the parents ask him about why the daughter-in-law hadn't turned up from office. The son says that she might be having some important work as it doesn't happen daily. The father, though hesitantly, again asks his son what was the need of her job when the salary of his son was enough. Next shot establishes the daughter-in-law entering the house but on listening what her father-in-law was questioning to her husband, she quietly decides to listen to the conversation without stepping in. The son replies gently to his father, "Even after your retirement, you go to the college for giving lectures, why? Because you like doing it. In the same way, my wife does a job not for earning money, but because she likes doing it." The strong statement of her husband, in support of her, gives a sense of pride and smile on the face of the wife. She finally enters the room and the husband is shown serving food to her. Another shot shows a black and white screen, taking to flash back which establishes that the girl had filled the Bharat Matrimony form on the website with a detail that she would like to work even after marriage.
Relevance: The ad shows why bharatmatrimony.com is the Most Trusted Matrimony Brand (According to the Brand Trust Report, 2014). Bharat Matrimony with Lowe Lintas has done a brilliant job in hitting the issue of women who aspire to work even after marriage. The ad focuses on the thing that needs to be highlighted that happy marriages are not a matter of chance but a matter of choice. In India, we many a times come across such cases when the girl who worked before her marriage, was forced to sit back at home and was imposed the tag of 'house wife'. The ad is an eye-opener for all such families who didn't let their daughter-in-laws work.
Recollection factor: The tagline 'Find someone who cares for what you love' is perfectly depicted in this ad. The strong supportive statement the husband gives brings smile to the face of every female viewer and makes the male viewers learn what actually their wives want from them. Care, support and lots of love.
This advertisement has already won a lot of awards and acclaim. No doubt it will be remembered for a great period of time.
My Rating: Full 5 stars.
(P.S.- click on the Ad Name to watch the ad)
