Ad Review: 'Google search'

• Ad name: Google Search REUNION
• Brand: Google
• Agency: Ogilvy India
• About: Baldev is an elderly Hindu man in Delhi, India and Yusuf is an elderly Muslim man in Lahore, Pakistan. One day Baldev shows his grand-daughter Suman an old, dated photograph of two children. He tells her that it is himself and his best friend Yusuf when they lived in Lahore prior to the partition of India in 1947. In front of his house there was a park with a gate made in the stone age and each evening he and Yusuf would fly kites there and steal "Jhajhariya" from Yusuf's family sweet shop. After partition, the two friends got separated. Many decades later, Baldev still thinks of Yusuf and misses him. Using details of her grandfather's story, Suman is able to locate Yusuf's sweet shop in Lahore via Google. She connects with his grandson who helps her to plan a surprise visit from Yusuf on Baldev's birthday. 
• Relevance: The ad shows how this magic named Google has become the part and parcel of our lives. For getting information about weather, flight details, addresses, recipes and almost everything, we use Google on laptops, desktops and now on smartphones and portable devices. But this ad depicts, how Google can be used in a greater sense. Connecting two friends, two communities and two countries at large. Not many advertisements leave you with goosebumps! 
• Recollection factor: The length of this ad is long but while viewing it, one does not feel that it is dragging. It touches the emotional chord and almost gives tears at the end when Baldev and Yusuf meet. It shows that still there is a strong and deep connection between the so called 'arch-rivals' INDO-PAK and it depicts the same very sensitively. The ad was released in December and very soon reached over a million views on youtube. Most importantly it was loved by both the Indians and the Pakistanis. It became popular on facebook too and many people shared it. The 'Aman ki Asha' campaign could not achieve such praise whereas Ogilvy India has created a marvel once again and proved their worth. This ad will be remembered by today's 'gadget-freak' generation for a long time. 
• My Rating: full 5 stars for this ad.